How can you save time and money on implementation and product development? What will help to meet the wishes of customers and increase their loyalty in the shortest possible time? The White Label business model meets all these needs. In this article we will examine in detail what a White Label is, who may need it, how with its help business will become better and why it is the best for business.

What is the White Label model and how does it work?
White Label is a collaborative model in which one company produces a product and another sells it under its own brand.

Today, the WL model has spread to many areas of business - both offline and online, for example:

• products that supermarket chains sell under their own brand name;
• financial services;
• bank cards that larger banks issue for smaller ones;
• coupon or cashback sites;
• affiliate links on blogs or forums;
• related online services on websites.

In all cases, White Label products and services are purchased without branding. You brand the product yourself so that consumers associate it with your company. Since you are buying a ready-made solution and have no influence on its quality, it is important to choose a reliable partner who is well established in the market.

Who the White Label solution may be suitable for?

• A new company that wants to enter the market as quickly as possible

(Let's take for example a crypto company. There are a lot of young companies in this sphere who have their own vision, ideas and money. In the crypto sphere everything happens quickly and you can not delay, so there is no time to develop your own. White Label solution is perfect for such companies).

• Companies that need to replace existing software

(The existing solution no longer meets all the needs of the business, maybe it is missing some key points or is simply outdated. It is not reasonable to start all over again, find developers, spend time on creating something new. It is much easier to buy a ready-made solution).

• Companies that want to diversify their tools, add more functionality and usability

(These can be companies that need to insert cryptocurrency payment or exchange into their site in order not to lose customers. Companies - who quickly need a new solution to attract a larger audience).

All about the benefits of White Label 

1.Saving time and money
As we said before: creating a new product requires resources: financial, time. Especially if the project goes beyond your field of expertise, which means you need to spend money on training, research and development. In this case, it is easier and more profitable to take a ready-made solution and focus on its promotion.

2.Passive income
With the right partner selection and competent marketing White Label can bring a stable additional income. 

3.Сustomer loyalty
The more opportunities you have for customers, the longer they will stay with you. 
Think about what products or services customers might find useful and add them to your site. Satisfy customers' needs - and increase brand value in their eyes.


Write to us and we'll tell you how to make your business more profitable.